Some would contest that this event (the mind-losing) happened some time ago, but my thoughts have been drawn to a particularly ludicrous decision – not Wolves-related, but worthy of comment.  Not content with an announcement that he is to auction off naming rights to Newcastle’s historic St James Park ground, Ashley has decided to make this 100% worse and highlight just how much comedy will ensue, by renaming the stadium early in honour of his own business empire: Step up the sportsdirect.com @ St James Park Stadium.  I won’t bother to deconstruct the many things wrong with the name – it’s not even as if it’s formulated in such a way as anyone except opposing fans could possibly use it in a conversation.

Makes me grateful Wolves haven’t yet trodden this particular path: The Mr Sizzle Molineux Palace, anyone?